Target Audience Research #2
Office Christmas Party
-Had many promotions (such as TipsyElves, Blowfish, Blaze Pizza, Elite, and Blo Dry Bar) which offered deals surrounding the movie
List of offers from https://christhilk.com/2016/12/06/movie-marketing-madness-office-christmas-party/
They also uploaded many trailers on YouTube
https://youtu.be/AUDFVQsVBU4
This movie has a similar target audience as my film because it is not only a comedy but it also has a Christmas theme
-Had many promotions (such as TipsyElves, Blowfish, Blaze Pizza, Elite, and Blo Dry Bar) which offered deals surrounding the movie
List of offers from https://christhilk.com/2016/12/06/movie-marketing-madness-office-christmas-party/
- TipsyElves: Created a series of movie-themed ugly sweaters and offered a free movie ticket with each purchase.
- Blowfish for Hangovers: The hangover cure offered two free tickets for purchasing each set of 50 tablets. It also offered the chance to win a private screening for you and 49 of your least-offendable office mates.
- Blaze Pizza: Win free pizza when you share your outrageous office Christmas party story on social media.
- Elite: Created a series of movie-themed digital invitations to send to your guests to get them to come to the movie with you.
- Blo Dry Bar: Another chance to win a hometown screening of the movie by showing off your best hair flip along with your coworkers.
-They got publicity from interview with EW's Fall Movie Preview where the cast talked about the movie
-Paramount also played short clips of the movie on YouTube and advertised these on DIRECTTV
They also uploaded many trailers on YouTube
https://youtu.be/AUDFVQsVBU4
This movie has a similar target audience as my film because it is not only a comedy but it also has a Christmas theme
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